7 Blog Posts that Convert Web Visitors to Buyers

The Interview

I used this method starting out as a new blogger. If you are depending on affiliate marketing income to increase your online earnings, this method can be helpful. If you don’t have a lot of knowledge or success in an area, find someone who does and would be willing to share their story (and hopefully have products with commissions) featured on your website.

I’ve done this in podcast format and blog format. These posts convert very well for me and have helped grow my online income substantially. Popular posts that have converted well for me are interviews with Rosemarie Groner who makes around $100k per month and Gina Horkey who makes about $30k per month online.

The Review

If you have experience with a product or service that has helped you in some way, you should write a thorough review that includes both the pros and cons of a product. This review post on Elite Blog Academy has also converted well for me. You should know that when you add the word “review” to a product, it can rank well in the search engines. If it’s a vague product that is relatively “nichy” then you have even better chances of ranking. For example, you write a post called, ” Review of XYZ Trainer’s Ulitmate Body Workout.” If only a few thousand people are aware of the product or are searching for it, then your review could be the first few results in the search engines.

A review post should be honest and transparent. If there any downsides of using a product or service, note that in your post. Also, disclose if you are an affiliate of the product you are reviewing. A person should know that you have the potential to receive compensation if they buy your product because of the review.

The Tutorial

If you can demonstrate how to use a product, then people are more likely to purchase it. You might answer many questions and address hesitations about using a product or service. For example, I have a tutorial on opening a brokerage account with TradeKing and buying your first stock along with how I use my scheduling software, Co-schedule, to make sure all of my content makes it to my social media channels. These videos help people see how easy it really is to use these products because they can see how to use them. This removes a major barrier in their mind and helps them decide to go forward with a purchase.

The Recap/Report

One of the things that really inspired me to start blogging for income were other bloggers income reports. Some bloggers combine income reports and recaps around their personal and professional life. They use their blog as a platform to state goals then remain accountable or show success as they reach their goals. These posts are super inspiring and help readers think, “If they could do it, maybe I could, too.” My latest income report is an example of this kind of blog post.

The Frequently Asked Question (FAQ)

Do you get a common question about your topic? If you’ve gotten the same subject over and over again, then it might be a good idea to create a post on the topic. If you’ve got an affiliate product that corresponds with your post, a person may feel more confident and informed when it comes to buying. In answering the question, make sure you make a clear, compelling reason as to how a product or service can solve the problem presented in the question. For example, my post called, “What is my net worth and how do I increase it?” explains how to calculate, track and increase net worth. At the end is a recommendation for the free net worth tracker, Personal Capital.

The Spotlight/Testimonial

Let’s say you have a product or service and you want to feature people or customers who have used your product or service. If your customers have seen success and experienced good results with your offerings, it’s a good idea to feature them in any content you present to your audience. Create a blog post or email newsletter that highlights this success story. Again, your audience will see your product in action and be more convinced it could work for them as well.

Let’s say you try all these methods and web visitors don’t actually become buyers. Don’t despair! Just because a person doesn’t buy at first sight doesn’t mean you’ve done anything wrong. It’s been said that a person may need to be exposed to a message 7 times before they act on it! In this case, your “conversion” might be getting someone on your email list. You’ll take time to give them useful tips and tools while they are getting your messages and pretty soon they’ll trust you enough to act on a product or service recommendation. Watch it in action:

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