If you are looking for tips to improve your AirBnb hosting business, there are something you can do to provide a good experience which, in turn, help you get more bookings and at more profitable rates.
Check out these tips that will make your hosting experience easier, enjoyable and potentially more profitable.
1) Marketing & Promotion: Get the Word Out about Your Airbnb Listing
You can create a dedicated website with a blog section that provides constant updates about your listing and related featured attractions in your area. Another option is creating an Instagram Account for your listing and using an Instagram Marketing service from Fiverr.com. The key is to use a seller with high ratings who also uses natural promotion tactics to increase your organic following — meaning they won’t buy fake or phony followers.
Watch out for sellers you will promise thousands of followers in a short time. Reputable sellers will increase your account following by 10%-20% every 30 days or so. It’s a slow method, but it means quality followers.
2) Create a stunning, honest personal profile
Describe your hosting personality and be honest. Are you going to be around a lot to help your guest or are you more hands-off? If you are a hands-off host (meaning you only come around if the guests request your help), then make that clear in your profile.
If you are renting a room only and have a “party house” with frequent visitors and noise into the wee hours of the morning, let it be known in your profile that you expect your guests to party along, too. Whatever your style of hosting and hospitality is, try to be as transparent as possible.
3) Create a clear, detailed listing
You are selling your accommodations and ambiance, so your listing should be clear, to the point and as descriptive as possible. It can’t hurt to use words that describe the character of your humble abode either. Set the tone with words like comfy, urban, chic, spacious, etc. Additionally, take quality pictures of your Airbnb room — the more, the better because it will attract more guests.
Use high-resolution pictures with good lighting showing sleeping areas, common areas, and kitchen space. If you feel you do not have a quality camera to take good pictures, Airbnb offers to take professional pictures of your space free of charge!
Lastly, be very clear about house rules and additional fees. If a guest breaks one or more of the rules, you have the right to ask them to leave without any payout penalty.
4) Price to book
There are a couple of options to accomplish this. First, you can check Airbnb’s tool to help you find out your earning potential for your location. look at other Airbnb locations in your area and compare rates to come to a good per-night price. Your second option is to use Airbnb’s automatic price listing, which varies the rate based on the time of year, your amenities offerings, and your location. Keep in mind, when pricing your room, Airbnb takes their cut of your reservations as well.
5) Highlight Your Amenities
Take pictures and describe the extra amenities you make available for guests. Airbnb has an amenity checklist to help you determine what is considered an amenity and publish them to your listing.
If you have a special feature that’s not on their list, take a photo of it and highlight it in the listing in the description area. A suggestion: when deciding on what amenities to provide, think of what you would want or need if you as a guest. Amenities like wi-fi and packaged snacks upon arrival are both useful and thoughtful offerings.
6) Special touches
Leave a handwritten welcome card for your guests’ room. Have a tray with a carafe of water, glasses, and snacks. Also, put a little chocolate mint on their pillow. All of these seemingly small touches make the guests feel more at home and relaxed.
Guidebooks and guests books will make hosting easier and guests feel even more welcomed. Your guidebook could be a nice binder with tabbed sections that include: “House Rules,” “Electronic Instructions,” and “Local Recommendations.”
A guest book provides a place for guests to leave a parting note. Reading the notes will not only give you warm fuzzy feelings but also get give you a sense of what your guests like most (or least) about your accommodations. It can be a tool to get valuable feedback to improve your listing or even head-off potentially negative reviews.
7) Be professional
Add some professionalism and consistency with your personalized Airbnb logo on your cards and communications. Airbnb’s create tool makes it easy to add your host flare to its world renown symbol. Make sure everything is in working order and that you are easy to reach during the time of your guests’ stay.
It could be exhausting if you get a high-maintenance guest, but remember- this is what you signed up for! You are getting paid to provide a complete, professional service around hospitality. Your aim should be to please.
8) Keep it Clean
Thoroughly clean your Airbnb room after each guest departs. In doing so, you are ready ahead of time for your next guests. If you have tight space between bookings, consider hiring a cleaning person or crew to handle the thorough cleaning needs.
9) Impersonal is Best
If possible, use neutral decor and avoid flamboyant, busy designs. Yes, it is your home and you have your own style, but make the room comfortable for people of all walks to stay there.
For example, frilly pink blankets and purple paint might be off-putting for a business traveler who is expecting a quiet, tween-free zone. Keep personal belongings like pictures and clothes clear of the guest area as well. While they are here, it’s their space.
10) Get Feedback
Always ask for your guests’ input and add their suggestions to the room when possible. Another thing is to take notice of the type of reoccurring guests you have. For instance, if you have a lot of medical students as guests, have a proper studying set-up with a sturdy desk, a comfortable chair, and most importantly, good lighting.
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