Facebook Ads for Bloggers Demystified
Have you ever wondered how to leverage Facebook ads for bloggers? Do you think about using Facebook ads for blog posts? Have you thought about how to use Facebook to promote your blog?
If the answer is “yes” to all of these questions, I can help. While there is no perfect Facebook strategy for bloggers that will produce instant, million dollar results, it’s still a good place to start if you need more exposure for your blog.
One of my favorite strategies is using Facebook ads to grow my email list. Then, I’ll turn around and market to my email list, since conversion rates can be higher with email marketing.
Recently, I used Facebook ads to grow my email list by almost 3,000 subscribers in about 60 days.
There are a few things that I did to get these results:
- Used a video with captions for the creative (the creative is the visual component of your ad)
- Started with the video views objective, then retargeted those views (same video) with a conversion campaign
- Added a tripwire to cover ad costs
If you want to know about some basic principles of running Facebook ads to grow your email list, these tips will help you get started.
Install the Facebook Pixel on Your Website
Stop what you are doing RIGHT NOW and install the Facebook ads pixel on your website. You can use a number of WordPress plugins or ask your webmaster to help you install the pixel. Even if you won’t start with Facebook ads right away, you need to put this in place NOW because it will help you retarget your website visitors as an audience for your campaigns when you do begin to advertise with Facebook.
The people that visit your website are “warm” leads. They are more familiar with you because they’ve visited your website before. So, you definitely want to get your ads out in front of them when the time comes to do so.
Create Custom Audiences
Sure you can target all the people who show an interest in the “Paleo diet” or “Tony Robbins,” but reaching these people may be a shot in the dark or worse, incredibly expensive! It’s much better to target “warmer” audiences for better, less expensive results.
Once you are finally ready to start running ads campaigns, be mindful of starting with warm audiences like your website visitors (tracked with your pixel) or your email list.
Here are some examples of warm audiences you can create:
- Visitors to your website
- Visitors to a specific web page on your site
- People who engage with a post on your Facebook page (like, share a comment, video views)
If you are starting from scratch (i.e. no website audience or, you can target broader audiences with a traffic campaign or engagement and see who “bites” out of that broader audience. This means you are just looking to “tag” Facebook users who notice your ad and interact with clicks, likes, shares, comments, etc. While the ad runs, Facebook takes note of these people so you can re-target them for future campaigns.
Create Lookalike Audiences
One you get a foundation in place in for objectives like video views or engagement, then you can tell Facebook, “Hey Facebook, ya know all those people who watched X seconds of my video views? Find 10 million more people just like them! You can do the same with engagement, too.
I’ve always gotten incredible results with lookalike audiences, so it’s worth it doing a two-step campaign 1) to get exposure 2) retarget and clone those responded in step 1.
Offer a Lead Magnet and a Trip Wire
If you’ve been on the internet any amount of time, you’ll know that the idea of a freebie (lead magnet) in exchange for an email address is pretty common. What’s not as common is an immediately upsell. This upsell is also known as a tripwire and it works to qualify your audience (i.e. will they buy from me?) and cover your ad spend.
If you are afraid of spending money on Facebook ads, the tripwire can help you cover the cost of those ads. Your welcome. Bonus tip: Once you get enough people to purchase the upsell, you can upload your list to Facebook to 1) retarget 2) clone for a lookalike audience. Doesn’t it sound beautiful — finding 10 million more people that “look” just like the folks who purchased your upsell? Your welcome again.
Distraction-Free Landing Page
Again, if your goal is to gain email subscribers, then you’ve got to do whatever you can to draw attention to the one thing you need them to do — hand over that email address. On my landing pages, I remove all navigation and make the email capture boxes prominent. There are no social media buttons or anything else anyone can do on my landing page aside from entering their email address (or exiting.)
Mobile-Friendly Landing Page
Most people are perusing Facebook on their mobile devices. You need to make sure your website and especially your landing webpage looks good and is easy-to-use on mobile devices. A bad user experience could deter people from spending time on your landing page and giving you their email address. I use Thrive Architect to check how well my pages show up on mobile. Don’t skip this step or you could waste money, big time, on your ads!
Use a Secret Weapon
I used a free tool to boost social proof and drive down the cost of my ad campaign. I actually unveil it in my Facebook ads for Email List Growth Course. In this course, I’m showing people how I used Facebook ads, along with all the relevant steps I took to add almost 3,000 subscribers to my email list in about 60 days.
To know what the secret weapon is, you’ve got to take the course 🙂 If you want to check it out, I’ve got the first few modules available for free. Then you can decide if you’d like to upgrade to the paid version.
Enter your details below to get the training send to you ASAP!