How much traffic does a website need to make money? The answer depends on the different ways you monetize your traffic.
Instead of asking, “How much does Adsense pay per 1,000 views,” you might want to ask, “How can I make the most money from the pageviews I already get?”
You can still make money with low page views as a blogger. It will take some creativity, but it’s definitely possible.
You may think the feat of monetizing your blog is almost impossible. If you’ve got low page views, you may know it’s impossible.
But don’t fret.
You can make money as a blogger when your traffic dips, your favorite social media platform changes it’s algorithm or both!
Before I share the JUICY tips on making money as a blogger with lower page views (that you will PROMPTLY try and increase,) I have to tell you WHY I’m qualified to write this.
Long story short- my pageviews have been TERRIBLE!
Like…SCARY terrible, ugghhhhh!
So for a while, it seemed like my Google analytics (how I measure my website traffic) wasn’t working. I kept getting error messages and then it got straightened out and I learned what my traffic had been the last few months.
It’s embarrassing, actually.
8,000 25,000 page views per month the last time I checked. Talk about being deflated!
While other bloggers get 100K, 200K or more, here I’ve been at 8K- and not even aware how terribly it had been going. Between home schooling kids and caring for an ill relative, things have just been wacky for me time-wise and my traffic shows it.
At my blog’s peak, I still only got to around 37K pageviews. Still pretty low by most standards.
Anyway, the good news is that my income hasn’t suffered terribly because of my dwindling traffic. In fact, I’ve been able to maintain $3,000-$7,000 per month in online income.
Well, that the topic of today’s chat.
If you think you need ALL THE EYEBALLS on your blog to earn money from it, then you need to read this. Some people don’t start a blog for fear that they won’t have anyone reading it and thusly won’t be able to monetize it. WRONG!
If you are on the fence about starting your blog, rest assured. There are PLENTY of ways to monetize an online presence without tons of pageviews so you can get paid from advertisements.
Here are some ideas to help:
1) Offer services
Though you started a blog to avoid trading dollars for hours, it can’t hurt to add a services option to your blog. For example, I know many bloggers that offer coaching services, proofreading/editing, freelance writing and even virtual assistance services to boost their online income potential.
I’ve recently added freelance writing to my income portfolio and it has paid in spades- to the tune of thousands a month in extra income for me! I’d call that a win for sure. I even use a lot of my freelance writing income to seed many of my blog expenses. A blog without investment won’t grow, PERIOD.
Here are some other services (and links to resources to get started) you could provide as a blogger:
3) Write & sell eBooks
I recently ran a great Facebook ads campaign using eBooks and other digital products to grow my email list. I added almost 3,000 subscribers to my email list and made $130 in profit from selling a combination of eBooks, printables, and eCourses.
You may think, “Gosh, $130 isn’t much money.” In the world of blogging, it really isn’t. But remember, I just wanted to grow my email list (and really expected to pay money to do it.) The fact that I made money in the process was a big win for me.
Even if you don’t want to grow your email list using eBooks, you can write short stories for Amazon and earn $500, $1,000 or more each month in passive income. Having a blog is just another way to promote your eBooks.
My friend Michelle Jackson does this and earns quite a bit of money writing short romance stories and selling them on Amazon’s Kindle platform.
If you are interested in creating and selling eBooks for passive income, check out Michelle’s eCourse, Make Money with eBooks.
2)Build your email list
If you don’t have all the traffic yet, you still want to capture the traffic you get via email subscribers. When people come to my website, there are plenty of options to sign up and be added to my email list.
Email list subscribers are your most loyal, attentive segment of your audience. When you start talking to them, they listen. From there, they either share your content or buy it or both!
I’m so passionate about building a HUGE email list, that I invested $2,400 in a coach to help with this aspect of my business! I also wrote a book on the subject called Grow Your Email List, Grow Your Income. In it, I discuss strategies that helped me nearly triple the size of my list in less than 60 days.
Email is said to convert almost 4 times higher than any other marketing channel. It also helps to have a good email service provider. I use ConvertKit and it has helped me grow my own email list substantially and keep “my peeps” engaged. Click here for a free trial of ConvertKit.
Want to grow your email list for better marketing results?
Here are some resources:
- 10 Days to Your First 100 Email Subscribers (Free challenge)
- Grow Your Email List, Grow Your Income
- Facebook ads for Email Growth
3) Affiliate Marketing
Though your income with affiliate sales tend to grow as your web traffic grows but you can still earn money with this strategy. In fact, affiliate income can really come in handy when your pageviews are down.
Earlier this year, I had an affiliate sale campaign that made $3,000! Selling one product to an audience that really wanted it scored a HUGE chunk of change for my blog that had the WORST pageviews ever! LOL…
If you REALLY want to win with affiliate marketing. I suggest you get Rosemarie Groner’s Core Affiliate Strategy. The principles and strategies in this guide got me $2,600 in my FIRST affiliate launch campaign with the tiniest email list and BARELY any traffic.
You’ll get a very specific strategy on how to sell affiliate products plus email templates to market to your list. Shhhhh….don’t tell Rosemarie this, but it’s priced waaaayyyy too low for the value you get. So just nab it before she figures it out (and she has definitely raised the price on other products, so act quickly!) Get your copy here: Core Affiliate Strategy.
Her Making Sense of Affiliate Marketing course is helpful because she helps you optimize your affiliate sales strategy right on your website. So if you don’t have a huge email list, her tactics can work too.
Check out her course for more help with affiliate marketing, Making Sense of Affiliate Marketing.
4) Pay for traffic
As I mentioned above, you can pay for traffic to your blog.
I’m a fan of Facebook Ads but you can also pay for promoted pins or buy traffic from Google with Google Ads. With paid traffic there are 3 outcomes:
- Subsidize your traffic- You end up paying for your traffic but make some money so it’s not too much money out of your pocket.
- Breakeven- Your product sales or ad revenue are equal to your ad spend.
- Profit- Your ad income and/or ad network income exceed your ad spend.
Personally, I am open to all scenarios because as your traffic increases you can be eligible for more profitable ad networks like Media Vine or AdThrive and get more “SEO” juice from Google.
If Google sees you as a site with higher traffic, you can begin to rank organically for more profitable keywords. It’s a long game but could be worth it in the end.
Here are two resources to get you started on paid traffic options:
- Flourish with Facebook Ads- A Complete Guide by Monica Louie
- Facebook ads for email list growth
- Promoted pins strategies
5) Create and sell products
With platforms like SendOwl, GumRoad and Teachable, it’s pretty easy, these days, to create an info product that will sell well. The only caveat is that you’ve got to do your homework ahead of time and really validate your idea FIRST.
Then, create your product.
Ask people in your circles (blogging, church, school, etc.) what they struggle most with and create a product that will speak to that need.
alternatively, you might have a valuable set of skills on seemingly random life experiences like:
- Being a successful foster parent
- Paying cash for college
- Surviving a certain kind of illness
- Deer hunting
The list can go on. The question is, “What is that random little piece of knowledge you have that someone would pay for?”
Figure it out, create a product then sell it to those that need it!
If you want more guidance on validating and selling your digital product, check out my eCourse, The Profitable Genius, where I guide you on validating, creating and selling digital products like eCourses.
Still stuck with your income despite all these tips?
If your pageviews still SUCK and your online income is low despite your best efforts, consider grabbing a FREE eBook from mega-blogger, Ruth Soukup of Living Well Spending Less, 7 Surefire Ways to Boost Your Blog Income Overnight. There will be some other strategies in there to help you
Also, you may need to actually increase your traffic. For me, Pinterest has always been a great source of traffic. Though lots has changed with Pinterest recently, it still pays to learn as much about it as you can for a traffic boost.
Here are two resources I recommend for mastering Pinterest.
- Tailwind App (automates Pinterest and Instagram Posting)
- Scheduling Popular Content in Tailwind Video Tutorial
Finally, none of this works unless you’ve started your blog! Click here for a full tutorial on starting your blog up.
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